With social media, email marketing and online advertising taking up so much attention, it can be easy to assume that traditional printed marketing has had its day.
But flyers are still one of the simplest and most versatile ways to put your business directly in front of potential customers.
Whether you’re promoting a new business, advertising an event, launching an offer or simply getting your name out there, a well-designed flyer gives people something physical to see, pick up and take away.
Something your customers can actually hold
Digital advertising can disappear with a scroll. A flyer is different.
Once it’s in someone’s hand, it can be taken home, left on a desk, pinned to a noticeboard or passed on to somebody else. That makes flyers particularly useful for local businesses that want to build awareness in a specific area.
They’re also incredibly flexible. Flyers can be handed out, included with orders, displayed on counters, added to welcome packs or distributed directly to homes and businesses.
A cost-effective way to promote your business
One of the biggest advantages of flyers is their simplicity.
You don't need to fit your entire business story onto one. A strong headline, clear message, eye-catching design and an obvious next step can be enough to get someone interested.
At Davenports Printers, our Classic Flyers are completely customisable and available across a wide range of paper stocks, sizes and finishes, helping you create something that suits both your business and your budget.
Make print and digital work together
Printed marketing doesn't have to compete with digital marketing. In fact, the two can work brilliantly together.
Adding a QR code to your flyer can take customers straight to your website, booking page, online shop, social media or a specific offer. You can also include a promotional code or dedicated landing page to help track responses from a particular campaign.
The flyer grabs someone's attention in the physical world; your digital channels can take it from there.
Plenty of options to make them your own
Not every campaign needs the same type of flyer.
Our Classic Flyers can be printed single or double sided, with gloss or matt lamination available, and we offer a range of paper stocks, sizes and finishes. We also provide artwork templates for popular formats including A4, A5, 148 × 148mm and 210 × 210mm. davenportsprinters.co.uk
That means you can create anything from a straightforward promotional handout to something designed to feel a little more premium.
What can you use flyers for?
There aren't many businesses that can't find a use for them. Flyers are ideal for:
- Special offers and promotions
- New product or service launches
- Events and open days
- Menus and price lists
- Local advertising and door drops
- Exhibitions and networking events
- Including with customer orders
- Driving traffic to your website with a QR code
And because the design is completely customisable, they can be created around your branding rather than forcing your message into a fixed format.
Good design makes the difference
Printing the flyer is only half of the job. It needs to make someone want to read it.
Keep the message focused, give the design room to breathe and make the next step obvious. Whether that's calling you, visiting your website, scanning a QR code or redeeming an offer, customers shouldn't have to work out what you want them to do.
And if you need help creating the artwork as well as printing it, that's something we can help with.
Ready to get your flyers out there?
Flyers have been around for a long time for a reason. They're affordable, adaptable and put your message directly into your customers' hands.
From a small batch for an event to a larger promotional campaign, you can choose the specification that works for you and order your Classic Flyers online with Davenports Printers.